May 19, 2021 |
In the last two years, regional languages such as Bhojpuri, Assamese and Odiya have shown a viewership growth of 19 per cent, 16 per cent and 14 per cent, respectively, whereas Hindi language channels’ viewership has largely remained flat (BARC India: TV Universe Estimates 2020). With content consumption moving increasingly to mobile phones, TV broadcasters are focusing on a previously. underserved regional market. |
adgully |